Recent Price Changes

You can also see all recent Sony deals, or view the history of a specific item (including a price history graph) on that item's page.

Monday, June 30, 2025
	E 35mm f/1.8 OSS
	from Adorama	$598.00 was $599.99
	Sonnar T* FE 35mm f/2.8 ZA
	from Adorama	$598.00 was $599.99
	E PZ 18-105mm f/4 G OSS
	from Adorama	$848.00 was $849.99
Sunday, June 29, 2025
	FE 100mm f/2.8 STF GM OSS
	from Adorama	$1283.22 was $1499.99
	FE 24-70mm f/2.8 GM
	from Adorama	$1698.00 was $1699.99
	Alpha a7 III
	from Adorama	$1798.00 was $1799.99
	E 30mm f/3.5 Macro
	from Adorama	$398.00 was $399.99
	Sonnar T* E 24mm f/1.8 ZA
	from Adorama	$798.00 was $799.99
	FE 90mm f/2.8 Macro G OSS
	from Adorama	$1099.99 was $1098.00
Saturday, June 28, 2025
	FE 28-70mm f/3.5-5.6 OSS
	from Adorama	$399.99 was $398.00
	Distagon T* FE 35mm f/1.4 ZA
	from Adorama	$855.48 was $999.99
	E PZ 18-105mm f/4 G OSS
	from Adorama	$849.99 was $848.00
	FE 85mm f/1.4 GM
	from Adorama	$1299.99 was $1298.00
	FE 85mm f/1.8
	from Adorama	$599.99 was $598.00
	FE 85mm f/1.8
	from Adorama	$599.99 was $598.00
	FE 28mm f/2
	from Adorama	$449.99 was $448.00
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	$1999.99 was $1998.00
Friday, June 27, 2025
	FE 50mm f/1.8
	from Adorama	$249.99 was $248.00
	FE 100mm f/2.8 STF GM OSS
	from B&H Photo Video	$1498.00 was Can't Show
	FE 85mm f/1.8
	from B&H Photo Video	$598.00 was Can't Show
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$1999.99 was $1998.00
	FE 100mm f/2.8 STF GM OSS
	from Adorama	$1499.99 was $1498.00
	FE 24-70mm f/2.8 GM
	from Adorama	$1699.99 was $1498.00
	FE 24-105mm f/4 G OSS
	from Adorama	$1299.99 was $1298.00
	FE 600mm f/4 GM OSS
	from Adorama	$12999.99 was $12998.00
	Vario-Tessar T* FE 16-35mm f/4 ZA OSS
	from Adorama	$999.99 was $998.00
	Alpha a7 III with 28-70mm Kit
	from Adorama	$1999.99 was $1998.00
	E 55-210mm f/4.5-6.3 OSS (Silver)
	from Adorama	$299.99 was $298.00
	Planar T* FE 50mm f/1.4 ZA
	from Adorama	$999.99 was $998.00
Thursday, June 26, 2025
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	$1499.99 was $1498.00
	E 50mm f/1.8 OSS
	from Adorama	$449.99 was $448.00
	FE 1.4x Teleconverter
	from Adorama	$549.99 was $548.00
	FE 2.0x Teleconverter
	from Adorama	$549.99 was $548.00
	E 30mm f/3.5 Macro
	from Adorama	$399.99 was $398.00
	Sonnar T* E 24mm f/1.8 ZA
	from Adorama	$799.99 was $798.00
	FE 24mm f/1.4 GM
	from Adorama	$1399.99 was $1398.00
	Alpha a7S III
	from Adorama	$3499.99 was $3498.00
	FE 400mm f/2.8 GM OSS
	from Adorama	$11999.99 was $11998.00
	FE 12-24mm f/4 G
	from Adorama	$2299.99 was $2298.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2999.99 was $2998.00
	FE 135mm f/1.8 GM
	from Adorama	$2099.99 was $2098.00
	55-210mm f/4.5-6.3 OSS (Black)
	from Adorama	$299.99 was $298.00
Wednesday, June 25, 2025
	Sonnar T* FE 35mm f/2.8 ZA
	from Adorama	$599.99 was $598.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1349.99 was $1348.00
	E PZ 18-110mm f/4 G OSS
	from Adorama	$4299.99 was $4298.00
	FE 16-35mm f/2.8 GM
	from Adorama	$1899.99 was $1898.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$149.99 was $148.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2499.99 was $2498.00
	Alpha a7 III
	from Adorama	$1799.99 was $1798.00
	FE 50mm f/2.8 Macro
	from Adorama	$699.99 was $698.00
	FE 20mm f/1.8 G
	from Adorama	$899.99 was $798.00
	Alpha a6400
	from Adorama	$899.99 was $898.00
	E 16mm f/2.8
	from Adorama	$249.99 was $248.00
	E 18-135mm f/3.5-5.6 OSS
	from Adorama	$799.99 was $798.00
	Alpha a9 II
	from Adorama	$4499.99 was $4498.00
	Distagon T* FE 35mm f/1.4 ZA
	from Adorama	$999.99 was $998.00
	E 35mm f/1.8 OSS
	from Adorama	$599.99 was $598.00
	Sonnar T* FE 55mm f/1.8 ZA
	from Adorama	$999.99 was $998.00
Tuesday, June 24, 2025
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$1998.00 was $1898.00
	FE 24mm f/1.4 GM
	from Adorama	$1398.00 was $1298.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2498.00 was $2398.00
Monday, June 23, 2025
	FE 20mm f/1.8 G
	from B&H Photo Video	$898.00 was $798.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	$2498.00 was $2398.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	$1298.00 was $1198.00
	from Adorama	$1298.00 was $1198.00
	FE 24mm f/1.4 GM
	from B&H Photo Video	$1398.00 was $1298.00
	FE 70-200mm f/2.8 GM OSS
	from B&H Photo Video	$1998.00 was $1898.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	$1698.00 was $1498.00
Sunday, June 22, 2025
	FE 24mm f/1.4 GM
	from Adorama	$1298.00 was $1398.00
Thursday, June 19, 2025
	Cyber-shot DSC-RX10 IV
	from Adorama	$1798.00 was $1698.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$148.00 was $208.00
	FE 85mm f/1.4 GM
	from Adorama	$1198.00 was $1298.00
Wednesday, June 18, 2025
	Alpha a6600
	from B&H Photo Video	$998.00 was $1198.00
Tuesday, June 17, 2025
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$79.99 was $109.99
Monday, June 16, 2025
	FE 20mm f/1.8 G
	from Adorama	$798.00 was $898.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2398.00 was $2498.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$1898.00 was $1998.00
	FE 24-70mm f/2.8 GM
	from Adorama	$1498.00 was $1698.00
	FE 20mm f/1.8 G
	from B&H Photo Video	$798.00 was $898.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	$2398.00 was $2498.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	$1198.00 was $1298.00
	FE 24mm f/1.4 GM
	from B&H Photo Video	$1298.00 was $1398.00
	FE 70-200mm f/2.8 GM OSS
	from B&H Photo Video	$1898.00 was $1998.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	$1498.00 was $1698.00
Friday, June 13, 2025
	E PZ 18-105mm f/4 G OSS
	from BuyDig	$848.00 was $648.00
Thursday, June 5, 2025
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$208.00 was $209.99
Tuesday, June 3, 2025
	FE 24mm f/1.4 GM
	from Adorama	$1398.00 was $1399.99
Monday, June 2, 2025
	E 30mm f/3.5 Macro
	from Adorama	$398.00 was $248.00
	FE 20mm f/1.8 G
	from Adorama	$898.00 was $899.99
	Alpha a6400
	from Adorama	$898.00 was $899.99
Sunday, June 1, 2025
	E PZ 18-105mm f/4 G OSS
	from Adorama	$848.00 was $849.99
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2998.00 was $2498.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$1998.00 was $1999.99
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	$1998.00 was $1999.99
	Sonnar T* E 24mm f/1.8 ZA
	from Adorama	$798.00 was $799.99
	FE 24-105mm f/4 G OSS
	from Adorama	$1298.00 was $1299.99
Saturday, May 31, 2025
	Distagon T* FE 35mm f/1.4 ZA
	from Adorama	$998.00 was $999.99
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1348.00 was $1349.99
	FE 50mm f/1.8
	from Adorama	$248.00 was $249.99
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2498.00 was $2499.99