Recent Price Changes

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Monday, December 29, 2025
Alpha a6400
from Adorama
$1098.00
was $848.00
FE 70-200mm f/2.8 GM OSS
from Adorama
$2148.00
was $2048.00
FE 50mm f/1.8
from Adorama
$278.00
was $228.00
FE 200-600mm f/5.6-6.3 G OSS
from Adorama
$2248.00
was $2148.00
FE 85mm f/1.4 GM
from Adorama
$1498.00
was $1398.00
 
Friday, December 19, 2025
Alpha a6000 with 16-50mm Kit
from BuyDig
$998.00
was $898.00
 
Wednesday, December 10, 2025
Alpha a6000 with 16-50mm Kit
from BuyDig
$898.00
was $648.00
128GB SF-G Tough Series UHS-II SDXC Memory Card
from Adorama
$138.00
was $139.99
 
Tuesday, December 9, 2025
128GB SF-G Tough Series UHS-II SDXC Memory Card
from Adorama
$139.99
was $138.00
 
Thursday, November 27, 2025
FE 24-105mm f/4 G OSS
from B&H Photo Video
$1198.00
was $1298.00
 
Wednesday, November 26, 2025
FE 24-105mm f/4 G OSS
from B&H Photo Video
$1298.00
was $1198.00
Alpha a6400 with 16-50mm Lens
from Adorama
Lowest Price (All Stores)
$948.00
was $1098.00
Alpha a6400
from Adorama
Lowest Price (All Stores)
$848.00
was $898.00
 
Tuesday, November 25, 2025
Alpha a7S III
from Adorama
Lowest Price (All Stores)
$3698.00
was $3998.00
 
Monday, November 24, 2025
Alpha a7S III
from B&H Photo Video
Lowest Price (All Stores)
$3698.00
was $3998.00
Alpha a6400
from B&H Photo Video
Lowest Price (All Stores)
$848.00
was $898.00
Alpha a6400 with 18-135mm Lens
from B&H Photo Video
Lowest Price (All Stores)
$1248.00
was $1298.00
 
Saturday, November 22, 2025
FE 85mm f/1.8
from Adorama
Lowest Price (All Stores)
$648.00
was $698.00
 
Friday, November 21, 2025
FE 85mm f/1.8
from Adorama
Lowest Price (All Stores)
$648.00
was $698.00
 
Tuesday, November 18, 2025
FE 85mm f/1.8
from Adorama
$698.00
was $648.00
FE 85mm f/1.8
from Adorama
$698.00
was $648.00
 
Thursday, November 13, 2025
Alpha a6400
from Adorama
$898.00
was $998.00
 
Tuesday, November 11, 2025
Alpha a6400 with 18-135mm Lens
from B&H Photo Video
$1298.00
was $1398.00
Alpha a6400
from B&H Photo Video
$898.00
was $998.00
 
Saturday, November 8, 2025
E 30mm f/3.5 Macro
from Adorama
Lowest Price (All Stores)
$348.00
was $398.00
 
Thursday, November 6, 2025
FE 90mm f/2.8 Macro G OSS
from Adorama
$1048.00
was $1198.00
 
Wednesday, November 5, 2025
FE 50mm f/1.8
from Adorama
$228.00
was $0.00
64GB SF-G Tough Series UHS-II SDXC Memory Card
from Adorama
$74.00
was $108.00
FE PZ 28-135mm f/4 G OSS
from Adorama
Lowest Price (All Stores)
$2898.00
was $2998.00
FE 24-240mm f/3.5-6.3 OSS
from Adorama
Lowest Price (All Stores)
$1248.00
was $1348.00
FE 85mm f/1.8
from Adorama
Lowest Price (All Stores)
$648.00
was $698.00
FE 70-200mm f/2.8 GM OSS
from Adorama
Lowest Price (All Stores)
$2048.00
was $2148.00
Alpha a7 III with 28-70mm Kit
from Adorama
$1698.00
was $2198.00
FE 85mm f/1.8
from Adorama
Lowest Price (All Stores)
$648.00
was $698.00
E PZ 18-105mm f/4 G OSS
from Adorama
$748.00
was $848.00
from BuyDig
$748.00
was $848.00
FE 100-400mm f/4.5-5.6 GM OSS
from Adorama
Lowest Price (All Stores)
$2698.00
was $2798.00
FE 35mm f/1.8
from Adorama
$748.00
was $848.00
FE 70-300mm f/4.5-5.6 G OSS
from Adorama
Lowest Price (All Stores)
$1398.00
was $1498.00
 
Tuesday, November 4, 2025
Alpha a7 III
from Adorama
$1498.00
was $1998.00
FE 85mm f/1.4 GM
from Adorama
Lowest Price (All Stores)
$1398.00
was $1498.00
FE 24mm f/1.4 GM
from Adorama
Lowest Price (All Stores)
$1498.00
was $1598.00
FE 50mm f/1.8
from Adorama
$228.00
was $278.00
55-210mm f/4.5-6.3 OSS (Black)
from Adorama
$328.00
was $323.00
Sonnar T* FE 55mm f/1.8 ZA
from Adorama
$998.00
was $1098.00
FE 20mm f/1.8 G
from Adorama
$948.00
was $1048.00
Alpha a6400 with 16-50mm Lens
from Adorama
$1098.00
was $848.00
FE 200-600mm f/5.6-6.3 G OSS
from Adorama
$2148.00
was $2248.00
FE 16-35mm f/2.8 GM
from Adorama
Lowest Price (All Stores)
$2098.00
was $2198.00
E 50mm f/1.8 OSS
from Adorama
Lowest Price (All Stores)
$398.00
was $448.00
FE 24-70mm f/2.8 GM
from Adorama
Lowest Price (All Stores)
$1598.00
was $1798.00
128GB SF-G Tough Series UHS-II SDXC Memory Card
from Adorama
$138.00
was $208.00
E 35mm f/1.8 OSS
from Adorama
Lowest Price (All Stores)
$548.00
was $598.00
Alpha a6400
from Adorama
$998.00
was $1098.00
FE 50mm f/1.8
from B&H Photo Video
$228.00
was $278.00
FE 85mm f/1.8
from B&H Photo Video
Lowest Price (All Stores)
$648.00
was $698.00
FE 200-600mm f/5.6-6.3 G OSS
from B&H Photo Video
$2148.00
was $2248.00
FE 35mm f/1.8
from B&H Photo Video
$748.00
was $848.00
FE 20mm f/1.8 G
from B&H Photo Video
$948.00
was $1048.00
Alpha a6400
from B&H Photo Video
$998.00
was $1098.00
Alpha a6400 with 18-135mm Lens
from B&H Photo Video
$1398.00
was $1498.00
FE 24mm f/1.4 GM
from B&H Photo Video
Lowest Price (All Stores)
$1498.00
was $1598.00
Alpha a7 III with 28-70mm Kit
from B&H Photo Video
$1698.00
was $2198.00
Alpha a7 III
from B&H Photo Video
$1498.00
was $1998.00
FE 16-35mm f/2.8 GM
from B&H Photo Video
Lowest Price (All Stores)
$2098.00
was $2198.00
FE 100-400mm f/4.5-5.6 GM OSS
from B&H Photo Video
Lowest Price (All Stores)
$2698.00
was $2798.00
FE 50mm f/1.8
from B&H Photo Video
$228.00
was $278.00
FE 70-300mm f/4.5-5.6 G OSS
from B&H Photo Video
Lowest Price (All Stores)
$1398.00
was $1498.00
FE 85mm f/1.4 GM
from B&H Photo Video
Lowest Price (All Stores)
$1398.00
was $1498.00
FE 24-240mm f/3.5-6.3 OSS
from B&H Photo Video
Lowest Price (All Stores)
$1248.00
was $1348.00
E PZ 18-105mm f/4 G OSS
from B&H Photo Video
$748.00
was $848.00
Vario-Tessar T* FE 24-70mm f/4 ZA OSS
from B&H Photo Video
$798.00
was $998.00
Sonnar T* FE 55mm f/1.8 ZA
from B&H Photo Video
$998.00
was $1098.00
E 35mm f/1.8 OSS
from B&H Photo Video
Lowest Price (All Stores)
$548.00
was $598.00
E 50mm f/1.8 OSS
from B&H Photo Video
Lowest Price (All Stores)
$398.00
was $448.00
E 30mm f/3.5 Macro
from B&H Photo Video
Lowest Price (All Stores)
$348.00
was $398.00
 
Monday, November 3, 2025
FE 24-105mm f/4 G OSS
from Adorama
$1198.00
was $1398.00
FE 24-105mm f/4 G OSS
from Adorama
$1198.00
was $0.00
Vario-Tessar T* FE 24-70mm f/4 ZA OSS
from Adorama
$798.00
was $998.00
 
Tuesday, October 21, 2025
Alpha a6600
from B&H Photo Video
$1198.00
was $998.00
 
Monday, October 20, 2025
FE 24-105mm f/4 G OSS
from B&H Photo Video
$1198.00
was $1398.00
Alpha a7 III with 28-70mm Kit
from B&H Photo Video
$2198.00
was $1898.00
Alpha a7 III
from B&H Photo Video
$1998.00
was $1698.00
FE 24-105mm f/4 G OSS
from B&H Photo Video
$1198.00
was $1398.00
FE 70-200mm f/2.8 GM OSS
from B&H Photo Video
Lowest Price (All Stores)
$2048.00
was $2148.00
FE 24-70mm f/2.8 GM
from B&H Photo Video
Lowest Price (All Stores)
$1598.00
was $1798.00
 
Thursday, October 16, 2025
Alpha a7 III with 28-70mm Kit
from B&H Photo Video
Lowest Price (All Stores)
$1898.00
was $2198.00
Alpha a7 III
from B&H Photo Video
Lowest Price (All Stores)
$1698.00
was $1998.00
 
Monday, October 13, 2025
Alpha a7S III
from B&H Photo Video
$3998.00
was $3698.00
FE 85mm f/1.8
from B&H Photo Video
$698.00
was $648.00
FE 24-105mm f/4 G OSS
from B&H Photo Video
$1398.00
was $1198.00
FE 50mm f/1.8
from B&H Photo Video
$278.00
was $228.00
FE 35mm f/1.8
from B&H Photo Video
$848.00
was $748.00
FE 200-600mm f/5.6-6.3 G OSS
from B&H Photo Video
$2248.00
was $2148.00
FE 20mm f/1.8 G
from B&H Photo Video
$1048.00
was $948.00
Alpha a6400 with 18-135mm Lens
from B&H Photo Video
$1498.00
was $1398.00
Alpha a6400
from B&H Photo Video
$1098.00
was $998.00
FE 24mm f/1.4 GM
from B&H Photo Video
$1598.00
was $1498.00
Alpha a7 III with 28-70mm Kit
from B&H Photo Video
$2198.00
was $1898.00
Alpha a7 III
from B&H Photo Video
$1998.00
was $1698.00

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